To increase Malaysia's electronic recycling rate to protect the environment while creating jobs for our Heroes (who collect electronic waste on our behalf) by providing a free pickup service and paying higher than market rate cash rewards to encourage a higher recycling rate. To date, ERTH has diverted more than 25 tons of electronic waste from landfills (25,000+ devices) and has paid tens of thousands in cash rewards to our Heroes and e-waste owners. By comparison, this is 10x the volume collected by MCMC's e-waste campaign in the same time period. https://vimeo.com/326744370