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Nestlé: The First-Ever Experiential Space for Wellness and Goodness Featured

Help the world-renowned food and beverage manufacturer to make healthy eating easy, simple and affordable where consumers can customize based on their preference. Background: With the emergence of new health trends, consumers are constantly taking small proactive steps towards a healthier lifestyle. This new trend has shaped a group of consumers namely “healthy attempters” – consumers who try to eat healthily (e.g less sugar, high protein, high fiber and etc) as part of their healthy lifestyle journey. This group of consumers is mainly health conscious millennials who are constantly seeking for products/brands that are simple, natural and of better quality/taste. Hence, it is important for companies/brands to offer such products/experience where consumers can easily customize their products to fit their healthier lifestyle as one size doesn’t fit all.

About the challenge

We are searching for the best ideas/solutions for healthy eating platform/place where consumer can customize/personalize their orders based on their healthy eating preference. This will be the 3rd place (the 1st place being your home and the 2nd being your workplace) for health conscious millennials where they can eat/snack healthily without feeling guilty while hanging out with their friends and family.


This challenge will break into 3 phases and only the best will win!

  • Phase 1: Proposal - online written proposal submission explaining the concept, implementation plan with solid financial forecast.
  • Phase 2: Proof of Concept/Prototyping – Selected proposal will be funded to undergo pilot test implementation within controlled environment
  • Phase 3: Pilot Contract – Final winning concept will win away the pilot contract for mass launch

(Note: Will discuss in detail on contract agreement such as ownership & legal term)



  • Start Date : 1st June 2019
  • End Date : 30th June 2019
  • Shortlisting Date : 1st - 12th July 2019
  • Briefing Event Date: 18th July 2019
  • Final Proposal submission: 5th Aug 2019
  • Final Pitch Date : 15th Aug 2019


Winning proposal will win RM50,000 for prototyping purposes and mentorship support from Nestlé.

Criteria / Eligibility


Open to the public both local and international.

Applicants can be individuals, team, or startups with minimum 3 years of F&B experience.

Participants must be 21 years of age or older.


Judging Criteria:

The innovation proposal entered must be novel and has not yet been commercialized.

The innovation is safe and has minimal to zero negative impact on the company image.

Out of Scope: Products


  • Date Start: 2019 Jun 01
  • Date End: 2019 Jun 30


We are the world leader in Nutrition, Health and Wellness; we have been operating in Malaysia for more than a century and we are the biggest food company in Malaysia. Our branded products are enhancing quality of life and contributing to a healthier future.

day(s) left

Process management

Pilot Contract