Media Prima Labs: Food App Challenge Featured
Media Prima Labs
Media Prima Digital spearheads innovation, digital marketing and technology within the Media Prima Group via an integrated and agile approach.
Media Prima Labs (MPLabs), one of the initiative under Digital arm is to extend our IP’s into mobile technology innovations and games to enrich consumer’s lifestyle.
Aside from developing mobile products for Media Prima’s group of companies, MPLabs also welcomes existing and new idea or product from the public, it aims to accelerate and help to materialise these ideas through strategic partnerships not only on technology and development investment but also leveraging on Media Prima’s mass audience reach via multiple platforms namely TV, radio, print and outdoor, in addition to its experienced content creation arm to promote and push the final product.