MaGIC Central

Executive, Digital Marketing - Strategic Communications

Kuala Lumpur • Business • Contract

The Digital Marketing Executive manages MRANTI’s Digital Marketing assets, ensuring latest content reachable and searchable by the targeted audience; assists in the planning of digital marketing campaigns, including social media marketing and search & display advertising; assists in ensuring brand consistency in digital media materials and posts; and reports on the performance of all digital marketing campaigns and the general funnel to the website.
The Digital Marketing Executive directly engages with MRANTI online communities – whether through the website, email list or various social media channels.

Job Requirements

Tertiary education in Marketing, Communication Information Technology or related.
Minimum 2 years experience in related field
Experience in Digital Marketing including Website Maintenance, Social Media Marketing, Search & Display Marketing and Web Analytics
Good command of analytics platforms, such as Google Analytics or Omniture, to adjust marketing strategy and tactics
Excellent writing skills in English and Bahasa Malaysia
Proficiency in creative software is an added advantage
Soft Skills: Managerial/supervisory skills, negotiation skills, presentation skills, Business Acumen, and interpersonal skills.
Hard Skill: Social Media Marketing, Search & Display Ads, Web Analytics, Web Design and CMS skills

Responsibilities

Assist to update, maintain and enhance the content across Digital Marketing assets including websites, web consoles and global platforms i.e; Wikipedia.
Optimise all digital marketing channels and ads materials across digital placements such as Search, Display and Social Media Marketing to maintain online brand presence, drive new user acquisition, retention and lead gen.
Liaises with external vendors e.g. Advertising Agency / Platform Provider to ensure the right messaging/content and branding representation.
Assist to design strategies to achieve campaign objectives, track campaign results, and make improvements in consequence by improving the design/content and user experience.
Report on key metrics for every campaign and general marketing funnel with the ability to analyse performance, identify areas for improvement, and justify campaign decisions to stakeholders to ensure KPI & campaign objectives are met.
Stay current on Digital Marketing Channel best practices and share learnings with stakeholders to continually improve success.

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