Senior Creative Strategist - Copywriter

Subang Jaya •  Business •  Permanent

You should be able to lead  independently content strategy for any given project perhaps with a little guidance from the creative team. Together with the suits and the designers, you work to establish key objectives and unpack the brief.  From there, you craft a sound content strategy across different marketing touchpoints (both physical and digital where required). Creativity sets you apart from the rest and that makes you the creative lynchpin everyone looks up to.

You will also be working hand in hand with the designers. In the absence of a clear definitive direction, your inspirations could also pave way for the others to bounce their ideas off.

From big idea to social media marketing and UI / UX (website) content, you’ve got to have a good grasp of their fundamentals and all things in between. If you’re not feeling a 100 about these, let us see how you can fit in.

Job Requirements

Key Qualities


-Beyond being a word distillery, you need to have a love (and mastery) for language and content.


-Always in the know of the latest social or digital trends and exploring ways to apply within the agency or for client’s campaigns.


-You hate boundaries and you love scaling the walls of extremities when it comes to ideas and explorations.


-Understand all aspects of Content Strategy, from research to strategic planning covering content sustenance.


-Foresight  to understand how content execution will affect client’s marketing objectives and business plans.


-Have a set of content process plans in terms of ideation and articulating of those ideas to paper.


-Confidence to work independently with the suits or the creative design team where required.Job Requirements


-Must have at least 5 years of digital or marketing copywriting experience.


-Adept in both short form and long form writing.


-Understand the relevance and behaviours of different audiences across different platforms.


-Great copywriting and creative thinking skills (please substantiate with portfolio).


-Willing to work independently and takes initiatives to improve existing processes.


-Relevant work experience in similar capacity preferably in marketing agencies or creative/ advertising industry.


-Minimally a Diploma in Marketing, Advertising/Media, Art/Design/Creative Multimedia, Mass Communication or equivalent.


-Knowledge in Search Engine Optimisation (SEO) and SEO Strategy is a plus point.To apply, please send your CV, portfolio and educational certificates. If shortlisted, you will be invited for an interview and to take the in-house Creative Writing test.


Roles and Responsibilities


-Ideate, craft and develop content pillars as part of a digital marketing strategy.


-Leverage your knowledge of the different social media platforms and branding plan and conceptualise content across multiple platforms.


-Plan, strategise and write meaningful and quality content across different physical and digital touchpoints.


-Brainstorm creative content and campaign ideas for both internal and our clients.


-Identify emerging trends and opportunities in digital / traditional landscape to create valuable insights.

 Thank you for your interest. Please login now to apply to this position.

Offer: 5000 - 6500

I Concept Digital
Top Web Agency in Malaysia & Singapore

I Concept started out in 2008 with an altruistic dream of designing beautiful websites and delivering extraordinary digital marketing results for clients. Using that as a yardstick when crafting our designs and content, we have seen ourselves grow exponentially to a full-service integrated digital marketing agency delivering exceptional results to our clients in Singapore, Malaysia and even beyond the APAC region.

Through the years, we’ve had the privilege to deliver websites and digital campaigns for both SMEs and multinational corporations (MNCs). Immerse yourself in a memorable online experience with some of our favourite works across diverse industries here.

In I Concept, we rewrite rules. We take calculated risks. We challenge ideas with bolder ones. Most importantly, we work very closely with our clients, align objectives and execute our projects to perfection.

Ready to make an impact and up the ante?

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