Senior Coordinator, PR & Digital Media Communications, Techlympics - Strategic Communications

Kuala Lumpur •  Business •  Contract

The PR & Digital Media Communications, Senior Coordinator, Techlympics will coordinate and monitor the Techlympics’s PR and communications, social media assets, including creating and curating shareable content; determines which platform is best suited for each piece of content; assists in the planning of digital marketing campaigns, including email marketing, social media and display advertising, ensure Techlympic’s social media presence across all digital channels; assists in ensuring brand and communication consistency in digital media materials and posts; and reports on the performance of all digital marketing campaigns. The Digital Marketing Coordinator directly engages with Techlympic online communities – whether through the website, email list or various social media channels.

Job Requirements

  • Diploma or Bachelor's Degree in either of the following fields: Mass Communication, Business Communication, Business Administration, Marketing, Management or other relevant qualifications.
  • Experienced professional of at least 2-3 years  of work experience in a similar role/ function.
  • Competent and able to use current and updated tools and technology platforms to deliver best results.
  • Good presentation skills and ability to convey key messages well. 
  • Creativity and an ability to produce innovative and original content for social media channels.
  • Excellent content creation and creative writing skills in English and Bahasa Malaysia.
  • Knowledge in Social Media content management and related tools.
  • Excellent written and spoken English and Bahasa Malaysia.
  • Ability to work on multiple projects/ tasks concurrently and maintain precision under tight deadlines. 
  • Ability to meet set deadlines and escalate early if deadlines can't be met with current resources available.
  • Able to learn new tools and processes quickly and work in a fast-evolving environment.
  • Detailed oriented, excellent organisation skills,  establishing priorities and adhering to deadlines.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to gather and analyze statistical data and reporting and  records maintenance skills.
  • Basic Knowledge in Science, Technology, Engineering and Mathematic (STEM) programs.
  • Soft Skills: Managerial/Supervisory Skill, Negotiation skill, Presentation Skills, Business Acumen, Interpersonal skill. 
  • Hard Skill: Specific programing skills, Specific MS (Microsoft Office) skills.

Responsibilities

  • Deal with enquiries from the public, the press, and related organisations
  • Organise and attend promotional events such as press conferences, open days, exhibitions, tours and visits
  • Analyse media coverage
  • Undertake relevant market research
  • Liaise with clients, managerial and journalistic staff about budgets, timescales and objectives
  • Carry out other, more general, marketing responsibilities. This can involve working on websites and social media and writing and/or producing presentations, reports, articles, leaflets, journals and brochures for both external and internal distribution.
  • Implement social and digital media campaigns in promoting Techlympic and its programmes.
  • Execute digital and social media marketing strategy for Techlympic social media on a daily basis
  • Closely monitor social media trends and news for Techlympic related mentions
  • Develop and execute monthly social media thematic posts calendar
  • Prepare and schedule postings on each platform.
  • Respond to social media enquiries / comments / feedbacks within 24 hours.
  • Compile and analyse campaign results (leads, viewers, click-through, conversion, etc.) using standard formats, reports results and make recommendations before deadlines
  • Update and maintain the newsletter database to assist in the planning of future and new programmes promotion
  • Develop and execute newsletter based on corporate and programme need
  • Enhance social media engagement on a daily basis by increasing interactions and quality of copywriting, photos, videos, images, etc.
  • Liaise with external vendors e.g. AV Media/production/ design services/ platform provider.
  • Prepare social media copywriting to ensure consistency and accuracy, the right tone of language and messaging
  • Liaise with influencers for digital media campaign marketing to ensure achievement of campaign targets
  • Attend meetings and/or events as and when required by the Hiring Manager
  • Perform other tasks and assignments as assigned by the Hiring Manager.
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