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Long Yun Siang


Long Yun Siang, or Long as he is popularly known started his career in Leo Burnett in the early 90s. He has close to 30 years of experience under his belt and served in 3 multinational agencies (LB, JWT & DDB) before deciding to set up a branding consultancy called Roar Point (www.roar-point.com) in 2009.

At Roar Point, he and his team consult clients on marketing and branding solutions with a system he created . His team’s unique approach to marketing and brand communications challenges has earned them respect from a solid list of MNC and SME clients. He and his team has created multiple effective marketing campaigns, some of which has won regional and global effectiveness awards.

He is the author of the books, “Rethink Your Marketing Questions. And Answers.”, “500 Questions to Inspire a Better Marketing Plan.” and “Let’s Do This.” Long is a judge at the Malaysia Marketing Effectiveness Award Effies, Taylor’s University-CIMB Islamic Entrepreneurship Program and trainer at the SME100 CEO Academy. Long writes every working day on his company’s blog (rawpoints.blogspot.com) on branding, marketing, work ethics, consumers, clients and whatever that comes to mind. The blog holds the title of “Longest Running Business blog” in the Malaysia Book of Records.

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MaGIC Mentorship

A mentorship programme brought to you by MaGIC for aspiring and experienced entrepreneurs.

An array of mentors from MaGIC as well as the entrepreneurship ecosystem.

Mentorship appointments are based on the mentor's availability and can take place either by online or physical meet up.

This mentorship program will be ended on 2022 Dec 31, 24:00 AM +08:00