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Sebastiaan Willen


I’m a data-driven problem solver and evolving general business leader.

Having previously worked as a strategy consultant at Bain & Co, and in various roles at IWG plc, I am currently Group Commercial at IWG plc, the global leader for flexible workspace, with P&L responsibility for the Virtual Office business globally.

My experience as a strategy consultant at Bain as well as a Commercial Manager for a high-potential product has given me a 360° view on what it means to scale a business successfully: a solid product, the right people, scalable technology and processes, a data-driven approach, dedication and the ability to learn from your mistakes.

Through my Marketing responsibilities I have gained a deep understanding of the latest digital (technology) trends and how to use and scale these in a fast-growing organisation. Moreover, I have experience in setting up customer journeys, bringing products to market, getting press coverage, organizing events, ... .

I continue to develop my people leadership skills. I recognise delivering strong results is only possible by getting the best out of the people I work with: developing direct reports, influencing peers and c-level execs, and managing eternal parties. At IWG I have led multicultural cross-continent teams and global agencies.

Solving problems gets me energised. I thrive in fast-paced environments where I can make data-driven decisions quickly, leverage technology, learn by doing (and by making mistakes), and where I am surrounded by ambitious and energetic individuals that take each other to the next level.

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MaGIC Mentorship

A mentorship programme brought to you by MaGIC for aspiring and experienced entrepreneurs.

An array of mentors from MaGIC as well as the entrepreneurship ecosystem.

Mentorship appointments are based on the mentor's availability and can take place either by online or physical meet up.

This mentorship program will be ended on 2022 Dec 31, 24:00 AM +08:00